We are building what we wish existed. Girls in sports deserve more.
FuelHer was created to support the next generation of female athletes beyond the scoreboard.
We believe confidence, recovery, leadership, mindset, nutrition, community and opportunity matter just as much as performance.
We are here to to fuel girls in sports - physically, mentally and emotionally.
We focus on the whole athlete.
FuelHer exists to fuel the next generation of female athletes. We believe sports have the power to shape confident leaders, resilient competitors and strong young women. Thats why we create opportinties for girls to learn, grow, connect and be inspired by women who have forged their own paths through sports. Through experiences, education, community and access to resources, we support the whole athlete- not just performance. Our goal is simple: help more girls stay in sports, believe in themselves and discover what's possible when they are fully supoorted. Because when girls are fueld, they don't just play the game- they change it.
We believe sports can shape identity. We believe performance and wellbeing belong together. We believe confidence is trainable. We believe the next generation deserves better systems.
We believe sports can shape Identity. We believe performance and wellbeing belong together. We believe confidence is trainable. We believe the next generation deserves better systems.
Emily Webb
co-founder
CREATIVE DIRECTOR
PERFECTLY IMPERFECT
I’m a creative entrepreneur, designer, proud girl mom, and a big believer in the power of women lifting up women. With a background in design and a passion for building meaningful experiences, I’ve spent my career turning big ideas into something people can feel. But becoming a gymnastics mom opened my eyes to something bigger: the incredible strength of young female athletes, the pressures they carry, and the support they deserve beyond their sport.
That’s where FuelHer comes in.
I’m passionate about creating a space where girls are celebrated for more than their scores, where mental wellness matters as much as physical strength, and where confidence, individuality, and courage are just as valuable as winning.
I believe strong girls become powerful women. And I believe we have a responsibility to give them the tools, opportunities, and community to get there. Because you don’t have to be perfect to be powerful.
Tim Webb
co-founder
NATURAL LEADER
gym dad
Tim brings more than 25 years of leadership in his community to FuelHer, along with a lifelong connection to athletics and a deep belief in the impact sports can have on young people.
A former collegiate running back, Tim has carried the lessons of competition, discipline, resilience, and teamwork throughout his career. Today, he serves as a Senior Real Estate Advisor and is Co-Owner of Cicero Sports Group. His passion for helping athletes grow beyond performance also led him to develop his own Student Athlete Mental Model of Performance, focused on the mindset and mental tools young athletes need to thrive both in and outside of sport.
But the role he is proudest of? Being a gymnastics dad!
Watching his daughter navigate the highs, lows, pressure, fear, growth, and joy of competitive gymnastics has given him an entirely new perspective on what young athletes need from the adults and communities surrounding them—and it’s a huge part of what drives his work with FuelHer. Above everything else, Tim considers being a good husband and father the most important work he’ll ever do.
Joel Sheppard
Sports fantatic
army veteran
relationship liason
Joel is a seasoned law enforcement, intelligence and operations professional with more than 31 years of distinguished service across the Department of Justice and Department of Defense. He oversees operational planning, personnel management and the sustainment of specialized technological equipment. Throughout his federal career, he has managed multiple national-level programs. Prior to his leadership roles, he served as an ATF Special Agent, U.S. Border Patrol Agent and a Staff Sergeant in the U.S, Army's 7th Special Forces Group (Airborne). He brings a unique combonation of tactical, investigative and leadership experience. Joel is recognized for his commitment to public service, operational excellence and interagency collaboration. His current love of sports and willingness to help athletes inspired him to join Cicero Sports Group and the FuelHer team.
of women who played sports in youth later held leadership roles in business and their communities.
71%
less likely to experience mental health disorders than girls who don't play sports.
1.5-2.5 x's
of high school girls who play sports maintain a GPA above 4.0.
61%
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2018
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2016
Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.
2013
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Fueling the whole athlete means supporting more than performance. Explore events, clinics, athlete highlights and experiences that bridge the gap between training and thriving.
EXPLORE EVENTS
